The notion of "trigger event" has been put forwards by McKinsey to describe what Agile automation at scale is [1]
Such 'Trigger Event" can be
- an images search ouput [2],
- a browsing behaviour,
- a sale order,
- a proposal response mute,... [3]
To get training on trigger based marketing, Do-Khac Decision would be pleased to coproduce an Agile marketing seminar [4].
[1] The new frontier: Agile automation at scale, Federico Berruti, Geet Chandratre, and Zaid Rab, October 2018, McKinsey & Company
[2] A case with [delegation levels] between Jan. 2018 and Nov. 2018
[3] 25 powerful triggers for laser-guided marketing campaigns, Chris Lake June 20th 2013
[4] A training experience towards Agile marketing
See also : a management tool for Agile maketing