mardi 26 février 2019

Agile marketing : the Trigger Event Model

The following Agile marketing model is based on the notion of "Trigger Event".

A Trigger Event is an event which is external to the enterprise and which might bring business opportunities to the enterprise or its ecosystem [1].

The Trigger Event Model is a link between marketing and innovation.

The Trigger Event Model has four elements  :
  • the Trigger Event object
  • the Provoke Trigger Event method
  • the Capture Trigger Event method
  • the React Trigger Event method.
The Capture Trigger Event method and the React Trigger Event method are the marketing part of the model.
Capture [a] Trigger Event and React [to a] Trigger Event are classical Agile marketing activities.
An entreprise with digital capabilities performs this every day ; should you need to be convinced, you might do a search for [trigger-based marketing]

But how about the activity of to Provoke [a] Trigger Event ?

The Provoke Trigger Event method is the innovative part of the model : the method might create serendipity [2].

The three methods make the Trigger Event Model a link between marketing and innovation.
To visualize how  Provoke Trigger Event method operates, study cases are helpful [3].

More insightful is taking an experience of an Enterprise Adventure Game [4] where the Trigger Event Model is activated.
How about an Enterprise Adventure Game where an SME markets Agile games and co-ompetes with other players [5] ?


[1] Two definitions for Agile marketing : trigger event and trigger capability



July 8 2019 update
[2] Serendipity : Un partenariat sérendipitif : de la responsabilité sociale d'entreprise à VivaTech, X-Open-Innovation, vendredi 10 mai 2019 [a serendipitive partnership : from social responsibility to marketing]
[3] Provoke Trigger Event method : study case N°2, Gouvernance numérique d'entreprise, 7 July 2019
[4] Definition : Enterprise Adventure Game, in five intrinsic characteristics, L'entreprise numérique créative, 31 may 2019
[5] Agile marketing The Game Part 1, Do-Khac Decision, 2019

July 19 2019 update
The study case N°1 has been transfered to a new post.
[6] Provoke Trigger Event method : study case N°1, L'entreprise numérique créative, 19 July 2019

Nomination 2014 et Trophée 2015

La pédagogie "Short MOOCs en Réseau" a été retenue par la plateforme d'innovation ouverte de l'association Pacte PME recherchant pour le compte d'une entreprise membre un outil innovant de transformation numérique des ressources humaines.

L'innovation frugale du "Personal MOOC" a été élue Trophée IT Innovation Forum, catégorie Enterprise Mobility / Collaboratif, par les membres du CRIP (une association de responsables d'infrastructure et de production informatique) présents au forum le 27 janvier dernier.

Trophée IT Innovation Forum pour le Personal MOOC