mardi 26 février 2019

A model for Agile marketing

The following Agile marketing model is based on the notion of "Trigger Event".
This Agile marketing model is a key element of an Agile marketing training experience which is based on a retrospective of activities performed by an SME to market Agile games.




A Trigger Event is an event which is external to the enterprise and which might bring business opportunities to the enterprise or its ecosystem [1].

"Capture a Trigger Event" and "React to Trigger Event" are classical Agile marketing activities and all entreprises do this every day : should you need to be convinced, you might do a search for [trigger-based marketing]

But how about the activity "Provoke a Trigger Event" ?


A study case might be the following story which happened in the context of a nationwide Forum on the next digital regulations launched by the French state  [2].

For Do-Khac Decision, an French based SME which creates and delivers Agile games which are protected and shared thanks to copyright, it is a tremendous opportunity
  • to increase awareness that authors, creators and designers deserve better business loyalty
  • to make Internet more ethical [3].

The Forum was planned to close on Sunday Feb. 24 at 8:00 PM.

Until the day before closure, the SME has kept on posting and signing contributions and comments on third party contributions : the objective was to tap into the nationwide collective intelligence as much as possible.

This bold posture has triggered two side effects : 
  • the SME was sent to the pole position as an active contributor [4]
  • the Forum moderator might have been suggested that other key stakeholders might drop in contributions until the last minute.

And that did happened with Fédération E-commerce et Vente à Distance (FEVAD) [5] !

And then, the closing was postponed 6 days, bringing additional opportunities to advocate business loyalty towards authors, creators and designers [6].






[1] Two definitions for Agile marketing : trigger event and trigger capability
[2] États généraux sur le nouvelles régulations numériques / régulation des contenus illicites
[3] Why an ethical Internet is critical for the SME business model can be figured out by using the design cavas Business Model Pavement for Digital (BMPD)
[4] Do-Khac Decision contributions (as today 79 contributions). Other contributors are CFDT, CFE-CGC, Cigref, Comité Colbert, J'accuse!, LICRA, Ligue de Football, Medef, MRAP, SOS Racisme, Syntec Numérique, Tech In France, UDA, UEJF, UNIFAB and famous brands (Ebay, Groupe La Poste, Orange.
[5] FEVAD




[6] March 11. 2019 update
For additional advocating business loyalty towards authors, creators and designers, two more contributions have been added to the forum and two articles have been posted on X-Intellectual-Property and on an LinkedIN


Nomination 2014 et Trophée 2015

La pédagogie "Short MOOCs en Réseau" a été retenue par la plateforme d'innovation ouverte de l'association Pacte PME recherchant pour le compte d'une entreprise membre un outil innovant de transformation numérique des ressources humaines.

L'innovation frugale du "Personal MOOC" a été élue Trophée IT Innovation Forum, catégorie Enterprise Mobility / Collaboratif, par les membres du CRIP (une association de responsables d'infrastructure et de production informatique) présents au forum le 27 janvier dernier.

Trophée IT Innovation Forum pour le Personal MOOC