A Trigger Event is an event which is external to the enterprise and which might bring business opportunities to the enterprise or its ecosystem [1].
The Trigger Event Model is a link between marketing and innovation.
The Trigger Event Model has four elements :
- the Trigger Event object
- the Provoke Trigger Event method
- the Capture Trigger Event method
- the React Trigger Event method.
Capture [a] Trigger Event and React [to a] Trigger Event are classical Agile marketing activities.
An entreprise with digital capabilities performs this every day ; should you need to be convinced, you might do a search for [trigger-based marketing]
But how about the activity of to Provoke [a] Trigger Event ?
The Provoke Trigger Event method is the innovative part of the model : the method might create serendipity [2].
The three methods make the Trigger Event Model a link between marketing and innovation.
More insightful is taking an experience of an Enterprise Adventure Game [4] where the Trigger Event Model is activated.
How about an Enterprise Adventure Game where an SME markets Agile games and co-ompetes with other players [5] ?
[1] Two definitions for Agile marketing : trigger event and trigger capability
July 8 2019 update
[2] Serendipity : Un partenariat sérendipitif : de la responsabilité sociale d'entreprise à VivaTech, X-Open-Innovation, vendredi 10 mai 2019 [a serendipitive partnership : from social responsibility to marketing]
[3] Provoke Trigger Event method : study case N°2, Gouvernance numérique d'entreprise, 7 July 2019
[4] Definition : Enterprise Adventure Game, in five intrinsic characteristics, L'entreprise numérique créative, 31 may 2019
[5] Agile marketing The Game Part 1, Do-Khac Decision, 2019
July 19 2019 update
The study case N°1 has been transfered to a new post.
[6] Provoke Trigger Event method : study case N°1, L'entreprise numérique créative, 19 July 2019