From our research on copyright management [2], we expected that the social network solutions would bring a paradigme for copyright valorization in B2B.
So we launched the present site to trace the journey and called it "L'entreprise numérique créative" (the creative digital enterprise) with the tag line : Digital = IT 2.0 + IP 2.0 [3].
Unfortunately for authors, designers and artists, this business paradigme has not come yet.
But in 2019, year of the European Directive of Copyright for authors, it might at last emerge [4].
From our participation at VivaTech, Paris [5], we came back with several signals.
- Signal N°1 : Digital Workspace are outdating first generation collaborative tools.
These tools, -Learning Management Systems, Serious Games platforms, corporate open online course (cooc) platforms-, provide trainees interaction capabilities but these capabilities are only at the content utilisation phase ;
at the opposite, the new generation collaborative tools, -the Digital Workspaces-, bring to trainees interactiveness at the content creation phase.[6a]
This change sharply questions legacy copyright management practices in enterprises [6b]
- Signal N°2 : more and more young talents are aware of coyright [7] and intellectual property (IP) as a business asset ;
and as a matter of fact, INPI has place its conference "Hackathon, intégration d'incubateurs, accélérateurs, fablab,...et la PI, vous y pensez quand ? " [Taking part to a hackathon, entering an incubator, accelerator, fablab...and IP : how about a 2p thought ?] on day 3, when general public and students are expected.
- Signal N°3 : European Union Directive for Copyright was mentionned among the top 19 events of the year by the autoritative economic magazine Les Echos Week-End issued the week of VivaTech [8].
The event is depicted as "L'Europe défend ses éditeurs de presse"
"Les eurodéputés adoptent a réforme européenne du droit d'auteur (...)
[Europe defends its publishers. MEPs adopt European copyright reform (...), Google traduction]
To address this trend, the SME Do-Khac Decision [9] has announced the business game Copyright Value Added-The Game Version 2, a training experience on immaterial management and Agile management [10].
[1] Quelles interprétations pour l'entreprise numérique, L'Institut d'Archilogie, 6 septembre 2011
[2] The Business Impact of IP, L'entreprise numérique créative, 9 septembre 2011
[3] Numérique = SI 2.0 + PI 2.0, Tru Do-Khac, 14 novembre 2011, ITR Manager
[4] Zones d'impact économique de la Directive européenne du droit d'auteur, Gouvernance numérique d'entreprise, 4 octobre 2018
[5] Des Agile games à VivaTech 2019, Do-Khac Decision, 15 mai 2019
[6a] EdTech or the professional traning chain desintegration (EdTech ou la désintégration de la chaîne de valeur de la formation professionnelle, X-Open-Innovation, 17 avril 2019
[6b] Copyright management for LMS and Digital workspace, Gouvernance numérique d'entreprise, 21 mai 2019
[7] BAC français : un test de connaissances pour l'épreuve de "commentaire de texte", X-Propriété-Intellectuelle, 16 juin 2018
[8] Une année tech qui frappe fort, par Karl de Meyer, Illustrations : Giacomo Gambineri, Les Echos Week-End, 17 et 18 mai 2019
[9] Do-Khac Decision has lobbyed for European Union Directive for Copyright and has made his best efforts to support the French government action to defend the creation and its related 7 million jobs in Europe.
- Une France forte dans une Europe qui protège et innove, L'entreprise numérique créative, 1er juin 2017
- L'Europe de la confiance numérique : après les données personnelles, le droit d'auteur, Le Répertoire de l'entreprise numérique, 8 septembre 2018