dimanche 19 mai 2019

A trend from VivaTech 2019 : the coming out of copyright management ?

In 2010, social network solutions (Fr : réseau social d'entreprise)  were believed to dramatically transform  the work within the enterprise and the buzz formula was "L'entreprise numérique collaborative" (the collaborative digital entreprise) [1].

From our research on copyright management [2], we expected that the social network solutions would bring a paradigme for copyright valorization in B2B.
So we launched the present site to trace the journey and called it "L'entreprise numérique créative" (the creative digital enterprise) with the tag line : Digital = IT 2.0 + IP 2.0 [3].

Unfortunately for authors, designers and artists, this business paradigme has not come yet.

But in 2019, year of the European Directive of Copyright for authors, it might at last emerge [4].

From our participation at VivaTech, Paris [5], we came back with several signals.
  • Signal N°1 : Digital Workspace are outdating first generation collaborative tools.
    These tools, -Learning Management Systems, Serious Games platforms, corporate open online course (cooc) platforms-, provide trainees interaction capabilities but these capabilities are only at the content utilisation phase ;
    at the opposite, the new generation collaborative tools, -the Digital Workspaces-, bring to trainees interactiveness at the content creation phase.[6a]

    This change sharply questions legacy copyright management practices in enterprises [6b] 
  • Signal N°2 : more and more young talents are aware of coyright [7] and intellectual property (IP) as a business asset ;
    and as a matter of fact, INPI has place its conference "Hackathon, intégration d'incubateurs, accélérateurs, fablab,...et la PI, vous y pensez quand ? " [Taking part to a hackathon, entering an incubator, accelerator, fablab...and IP : how about a 2p thought ?] on day 3, when general public and students are expected. 
  • Signal N°3 :  European Union Directive for Copyright was mentionned among the top 19 events of the year by the autoritative economic magazine Les Echos Week-End issued the week of VivaTech [8].



The event is depicted as "L'Europe défend ses éditeurs de presse"
"Les eurodéputés adoptent a réforme européenne du droit d'auteur (...)
[Europe defends its publishers. MEPs adopt European copyright reform (...), Google traduction]


To address this trend, the SME Do-Khac Decision [9] has announced the business game Copyright Value Added-The Game Version 2, a training experience on immaterial management and Agile management [10].


[1] Quelles interprétations pour l'entreprise numérique, L'Institut d'Archilogie, 6 septembre 2011
[2] The Business Impact of IP, L'entreprise numérique créative, 9 septembre 2011
[3] Numérique = SI 2.0 + PI 2.0, Tru Do-Khac, 14 novembre 2011, ITR Manager
[4] Zones d'impact économique de la Directive européenne du droit d'auteur, Gouvernance numérique d'entreprise, 4 octobre 2018
[5] Des Agile games à VivaTech 2019, Do-Khac Decision, 15 mai 2019
[6a] EdTech or the professional traning chain desintegration (EdTech ou la désintégration de la chaîne de valeur de la formation professionnelle, X-Open-Innovation, 17 avril 2019
[6b] Copyright management for LMS and Digital workspace, Gouvernance numérique d'entreprise, 21 mai 2019
[7] BAC français : un test de connaissances pour l'épreuve de "commentaire de texte", X-Propriété-Intellectuelle, 16 juin 2018
[8]  Une année tech qui frappe fort, par Karl de Meyer, Illustrations : Giacomo Gambineri, Les Echos Week-End, 17 et 18 mai 2019
[9] Do-Khac Decision has lobbyed for European Union Directive for Copyright and has made his best efforts to support the French government action to defend the creation and its related 7 million jobs in Europe.
[10] Copyright Value Added - The Game V2, Do-Khac Decision, May 20 2019

Nomination 2014 et Trophée 2015

La pédagogie "Short MOOCs en Réseau" a été retenue par la plateforme d'innovation ouverte de l'association Pacte PME recherchant pour le compte d'une entreprise membre un outil innovant de transformation numérique des ressources humaines.

L'innovation frugale du "Personal MOOC" a été élue Trophée IT Innovation Forum, catégorie Enterprise Mobility / Collaboratif, par les membres du CRIP (une association de responsables d'infrastructure et de production informatique) présents au forum le 27 janvier dernier.

Trophée IT Innovation Forum pour le Personal MOOC