vendredi 19 juillet 2019

Provoke Trigger Event method : study case N° 1

The Trigger Event Model is a design management for Agile marketing.

One of its component, the Provoke Trigger Event method, can deliver serendipity, which makes the Trigger Event Model a link between marketing and innovation.

However, implementing the Provoke Trigger Event method is most challenging.
Study cases can be helpful.

The following study case is a fictitious story featuring Agile Game Franchisor (AGF-Paris), a SME which creates and delivers Agile games which are protected and shared thanks to copyright. Any resemblance to existing characters or companies would be pure coincidence. The links to the real world and graphic are for illustrative purposes only.
 


Marketing clues collected at a governmental forum

For Agile Game Franchisor (AGF-Paris), a SME which creates and delivers Agile games which are protected and shared thanks to copyright, a nationwide Forum on the next digital regulations launched by the French State [a] is a tremendous opportunity :
  • to assess IP awareness
  • to militate for better business loyalty towards authors, creators and designers
  • to make Internet more ethical [b].

Diverse actors have contributed :
  • LICRA,  MRAP, SOS Racisme, UEJF,... 
  • CFDT, CFE-CGC,...
  • Comité Colbert, Ligue de Football, MEDEF,  UDA, UNIFAB [c],...
  • CIGREF, Syntec Numérique, Tech In France...
  • Ebay, Groupe La Poste, IBM, Orange Group... 
  • ...

The Forum was planned to close on Sunday Feb. 24 at 8:00 PM.

Until the day before closure, AGF-Paris has kept on posting and signing contributions and comments on third party contributions.

Just before the forum closing scheduled date,  the Fédération E-commerce et Vente à Distance (FEVAD) [d] posted a contribution.



Then, the Forum closing was postponed 6 days, bringing to AGF-Paris additional opportunities to advocate business loyalty towards authors, creators and designers [e].


Suggested questions to discuss
  • What could have been AGF-Paris objectives when keeping on posting and signing contributions and comments on third party contributions until the last day ?
  • Would you think that this move was bold ? Why ?
  • Why FEVAD contribution is interesting for AGF-Paris ?
  • Would you think that procurement departments of UNIFAB enterprises have put in place specific intellectual properties management processes ? Why ?
  • Which capabilities has AGF-Paris mobilized ?  
  • Which capabilities should be mobilized/built in your enterprise to implement the Provoke Trigger Event method ?

Recommended design management tools to explore the problematics
  • Trigger Event Model, Do-Khac Decision [a]
  • Business Model Pavement for Digital, Do-Khac Decision [b]

[a] Agile marketing :  the Trigger Event Model, L'entreprise numérique créative, 26 Feb 2019
[b] Trois business ontologies pour l'entreprise numérique, L'entreprise numérique créative, 27 Aug 2015


The study case complies to the format of an "Entreprise Adventure Game Session"[A].

In addition of the study case data provided above, the format defines 
  • the use of Agile games
  • a monitoring team (academic professors, coaches, seasoned professionals)
  • physical and digital workspace infrastructure facilities
For a full experience, you are invited to contact Do-Khac Decision.

Another study case is about Agile Game Franchisor (AGF-Paris), an innovative IT consulting SME eager to share its findings with its peers by talking at a yearly conference named French Touch Agile Conference [B].




[A] Format of an Enterprise Adventure Game Session, L'entreprise numérique créative, 18 July 2019
[B] Provoke Trigger Event method : study case N°2, Gouvernance numérique de l'entreprise numérique créative, 7 July 2018


Nomination 2014 et Trophée 2015

La pédagogie "Short MOOCs en Réseau" a été retenue par la plateforme d'innovation ouverte de l'association Pacte PME recherchant pour le compte d'une entreprise membre un outil innovant de transformation numérique des ressources humaines.

L'innovation frugale du "Personal MOOC" a été élue Trophée IT Innovation Forum, catégorie Enterprise Mobility / Collaboratif, par les membres du CRIP (une association de responsables d'infrastructure et de production informatique) présents au forum le 27 janvier dernier.

Trophée IT Innovation Forum pour le Personal MOOC