A Trigger Event is an event which is external to the enterprise and which might bring business opportunities to the enterprise or its ecosystem .
The Trigger Event Model is a link between marketing and innovation.
The Trigger Event Model has four elements :
- the Trigger Event object
- the Provoke Trigger Event method
- the Capture Trigger Event method
- the React Trigger Event method.
Capture [a] Trigger Event and React [to a] Trigger Event are classical Agile marketing activities.
An entreprise with digital capabilities performs this every day ; should you need to be convinced, you might do a search for [trigger-based marketing]
But how about the activity of to Provoke [a] Trigger Event ?
The Provoke Trigger Event method is the innovative part of the model : the method might create serendipity .
The three methods make the Trigger Event Model a link between marketing and innovation.
More insightful is taking an experience of an Enterprise Adventure Game  where the Trigger Event Model is activated.
How about an Enterprise Adventure Game where an SME markets Agile games and co-ompetes with other players  ?
 Two definitions for Agile marketing : trigger event and trigger capability
July 8 2019 update
 Serendipity : Un partenariat sérendipitif : de la responsabilité sociale d'entreprise à VivaTech, X-Open-Innovation, vendredi 10 mai 2019 [a serendipitive partnership : from social responsibility to marketing]
 Provoke Trigger Event method : study case N°2, Gouvernance numérique d'entreprise, 7 July 2019
 Definition : Enterprise Adventure Game, in five intrinsic characteristics, L'entreprise numérique créative, 31 may 2019
 Agile marketing The Game Part 1, Do-Khac Decision, 2019
July 19 2019 update
The study case N°1 has been transfered to a new post.
 Provoke Trigger Event method : study case N°1, L'entreprise numérique créative, 19 July 2019